President, The Biegel Group
Senior Visiting Fellow, Center for Risk Communication
Never Say Never (2008)
Where's My Umbrella? A Crash Course in Crisis Management (Fall 2014)
Len Biegel is a widely recognized expert in public relations, reputation management, risk communication and crisis communications, training and management. He has counseled Fortune 500 corporations and trade groups on crisis planning and has been part of the responses to some of the major crises of recent years - including the events of 9/11 on site for American Airlines; and for the Business Roundtable – immediately following 9/11, creating the widely accepted Post 9/11 Crisis Communications Toolkit.
Mr. Biegel's crisis consulting work began in 1982, when he was part of the team advising Johnson & Johnson in the wake of the Tylenol tamperings. His work, in addition to specific crises, has included developmental work in what has come to be known as Best Practices in crisis management.
Most recently, he was Senior Consultant to Fleishman Hillard, working on international crisis matters.
He was executive vice president and head of Weber Shandwick's Global Crisis Management practice, where he created a disciplined approach to crisis management, with a practice encompassing senior experts in principal offices worldwide. He personally was involved in a number of assignments connected with the Department of Homeland Security; and work for GE, Hershey Foods and Tyco International, among others. The Tyco work included the management of the recall and replacement of 45 million fire sprinklers for the company fire prevention division. His work for Royal Caribbean Cruises LTD represents some of the broadest scope of his work, from crisis planning and response to communications training to strategic counsel during actual crises. From working on the near sinking of a cruise ship to a fleet-wide oil dumping case, he has been part of Royal Caribbean's "do the right thing" approach to crisis resolution for over 20 years.
He has often been called upon to help companies and organizations facing protests and boycotts – from issues including animal rights activists to the environment to bio-engineered food.
A former Emmy award-winning television broadcaster, Mr. Biegel served in senior media and crisis management positions at Rowan & Blewitt (subsequently acquired by Web Shandwick) and Burson-Marsteller. He also has served as a consultant to the White House Conference on Small Business, the North Atlantic Treaty Organization, AT&T, IBM and the Israel Broadcasting Authority.
Mr. Biegel began his career in special events news coverage for CBS in New York; and as program director and executive producer for Metromedia (now Fox) in New York and Washington. For two years he taught at George Washington University as an associate professorial lecturer.
Mr. Biegel holds a bachelor's degree from New York University and studied management at NYU's Graduate School of Business Administration.